Stronger collaboration across knowledge clusters, policy and business events organisations is needed to create a sustainable future for all stakholders in a destination.

Politicians will be interested in the benefits of business events only if good data and new narratives are made available. The wider impacts of business events must be communicated to citizens to get support for political decisions and strategies. Talent attraction, knowledge transfer, legacy for local communities are some of the key points to get across.

Lars Ramme Nielsen and Kit Lykketoft sharing their collaboration experience between policy makers and the city convention bureau in Copenhagen during the pandemic and in preparation for a come-back.  

The interview helps pointing out the wider context of business events and local economy and citizens.

 

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